THE PARENT COMPANY · OPERATOR-LED · EST. 2023
The company behind BitStage, Barnes Signal Advisor and JayDay.
BitPlan Loyalty Inc. builds and runs projects that make AI work for people - not the other way around. Over 25 years operating, and a team of engineers, shipping under one roof.
THE BITPLAN FAMILY
One company. Two studios. One reason.
BitPlan Loyalty builds and runs the studios. The studios do the work. JayDay is where one percent of every dollar goes.
BitPlan
The company behind the studios. Operator-led, est. 2023, Ontario.
BitStage
Candidates rehearse the role before day one. Recruiters endorse what they see.
Visit BitStageBarnes Signal Advisor
AEO and AI marketing for small business. Home of The Signal Minute.
Visit Barnes Signal AdvisorJayDay
Free tutoring for newcomer children. Funded by one percent of BitPlan revenue. Free, and staying free.
Visit JayDayTHE PROJECTS
What we build and run.
All three are live. See the full portfolio.
BitStage
The hybrid recruiting studio. The best of tech and people together - AI sources, screens, and runs live rehearsals that earn each candidate a BitScore, and real recruiters verify every shortlist before it reaches you. Better hires, better people experiences.
Visit BitStageBarnes Signal Advisor
The hybrid marketing studio. We help businesses transform their marketing for the AI age — GEO-first websites, customer-facing apps, and video — so customers, and the AI assistants they ask, find them and choose them. Home of The Signal Minute, weekly AI marketing news in about a minute.
Visit Barnes Signal AdvisorJayDay
A free app for kids aged 6 to 12 who are new to Canada or the USA - learning English, or the curriculum of the school they are entering, at the level they need. Kids can even build their own app that other kids can use, matched to their skill level and learning goals. One percent of BitPlan revenue across all business lines funds JayDay. It is 100% free and always will be.
Visit JayDayTHE RECEIPT
What we shipped.
- 2026BitStage pilots live in market with hospitality operators including Vin Room, Craft Beer Market, and Smoke's Poutinerie.
- 2026Barnes Signal Advisor ships the Signal Audit - a free automated visibility scan any business can run.
- 2026JayDay ships a 13-language home-language chooser and a studio where kids build their own learning apps.
- 2026The Signal Minute publishing at Barnes Signal Advisor.
Every claim on this site carries a source or a status. That rule is family-wide.
WHY BITPLAN
Built for people, not machines.
Our north star: AI - done right - should deliver a better work experience for you and your team, not replace them. The three principles below are how we keep every company we run honest to that. Read the full method on How we build.
Built for people, not machines.
Our north star. We believe AI - done right - delivers a better work experience for you and your team. We build tools that lift the people doing the work, not tools designed to replace them.
Operators and engineers, together.
Most AI is built by people who have never run the business it's sold into. We pair deep operating experience with a team that designs and builds AI properly - in the same room, on the same problem.
We ship and run.
We don't demo and disappear. We launch products people actually use, then we keep them safe, supported, and getting better - so the better work experience compounds over time.
What the parent does, and what it doesn't.
- BitPlan finds a problem worth solving, builds a company to fix it, and keeps that company running.
- Each company stands on its own - its own name, its own customers, its own standards. They are not divisions.
- BitPlan does not sell to those projects' customers. If you are hiring, you want BitStage. If you want your marketing to work in the AI age, you want Barnes Signal Advisor. This page is for partners, investors, press and anyone asking who is behind them.
- One percent of revenue funds JayDay. Not generosity - we tell employers to judge people on what they can do rather than on credentials, and that only helps someone who had a fair chance to learn. Funding that chance is what the argument obliges us to do.
THE STUDIO
A team of operators and engineers, building AI for the real economy.
BitPlan brings together people who've run frontline businesses and people who build AI for a living. Together we find a problem worth solving, ship a narrow product to fix it, then keep it running. Plan the work, work the plan.
"The best AI is built by people who've lived the problem it solves."
Experience our team brings to the work
- Tim Hortons
- Kraft
- LG
- Labatt
- Calgary Airport
Looking for one of ours?
- Hiring? You want BitStage.
- Marketing in the AI age? You want Barnes Signal Advisor.
- A child new to Canada or the USA? JayDay is free.
For partners, investors, and press.